As you may have noticed, the site has undergone a slight makeover with new branding designed by yours truly. I felt it was time for something unique to make myself stand out as an author, and believe the new design reflects this. The finalised concept was a pencil intersecting two worlds, while the shaping and shading of the circles would read as an "O" and (lowercase) "R" for my initials.
Of course, a new logo is a perfect excuse for new business cards, so in that respect I set about creating a more professional and modern card to hand out in person. The design process for these had more trial and error this time around as I had to ensure the branding was readable and striking enough both online and in print.
While the initial print run (left) definitely pops more, I found the grey shading would disappear into the black background and the shiny glare could be distracting. The final print (right) is a matte finish with a lighter grey on a thicker card stock. I found these had a better feel when handling and demonstrated a higher level of quality. The QR code is a convenient touch for the modern reader which takes them straight to this website.
For those interested, the services I used for these cards were Vistaprint and Moo. My previous business cards were also designed and printed through Moo.
Let me know what you think of this rebrand in the comments below. Also, if you are subscribed to the newsletter, I have sent out an exciting update regarding the progress of Invasion of the Cryp'lar!
You can expect to see these cards at a future launch event for the book once it is ready for publication. I am happy with how these turned out and hope you enjoy the rebrand and the stories to come.
Cheers,
Ollie
Comments